N° 001 Paris · July 2026
House for natural beauty brands
In brief
What is ENBA?
The European Natural Beauty Awards is an independent selection system evaluating cosmetic brands across Europe based on natural ingredient integrity, formulation quality, and transparency.
What is ENBA House?
ENBA HOUSE introduces awarded brands to conscientious consumers, buyers, media, and industry professionals in a curated environment designed for real-world discovery in the center of Paris.
N° 002 The evaluation protocol
A 90-day evaluation. One standard.
The European Natural Beauty Awards apply a transparent double filter evaluation protocol. Each product is deliberated by an independent jury on two non-negotiable criteria: naturality and performance. ENBA HOUSE opens only to those who pass both.
Naturality.
Each ingredient is examined for its natural origin. Zero tolerance for greenwashing; a minimum of 99% of natural origin ingredients is required, no formulation claim is accepted without verification.
Performance.
Each product is tested for over 90 days and evaluated on measurable results. Only products that meet both criteria enter the official selection.
N° 003 — How ENBA House works
A new route to market.
ENBA House creates a direct route to market for curated beauty brands within a controlled environment, complementing selective retail. It responds to a structural reality: high-integrity natural formulations often carry higher production costs, making traditional retail economics difficult to access for authentic natural brands. By simplifying distribution, it helps brands preserve margin and build sustainable growth.
N° 004 Distribution for natural beauty brands
Why physical discovery matters.
A new distribution model that responds to four challenges faced by independent beauty brands.
Consumers need to experience before they commit
In beauty, online discovery alone is rarely enough. Texture, scent, packaging and skin feel remain decisive factors in the purchase journey. Brands without a physical retail presence often lose potential customers before the sale happens. ENBA House creates that missing encounter, allowing consumers to experience products in person before continuing their journey online.
Retailers need evidence before they list
Buyers rarely take risks on brands they cannot evaluate. Consumer interactions, product performance and market response provide valuable signals when approaching retailers and distributors. ENBA House helps brands build the credibility and proof points needed for retail conversations.
The physical meeting point of the ENBA network
The European Natural Beauty Awards has brought together a network of buyers, distributors, retailers, media and beauty experts across Europe. ENBA House creates a physical setting where this network can encounter awarded brands and products firsthand.
Visibility matters more when it is trusted
Being seen is valuable. Being trusted is decisive. Every brand presented at ENBA House has first met the standards of the European Natural Beauty Awards. This shared framework creates an environment where consumers, buyers and industry professionals can discover brands with greater confidence. Visibility becomes more meaningful when it is supported by trusted selection.
N° 005 The institutional network
Where selection becomes market recognition.
Since 2020, the European Natural Beauty Awards has brought together public personalities engaged for a better beauty industry, leading retailers, certifications, industry experts, and beauty editors who collectively evaluate and recognise high-quality natural beauty products. Each awarded product is the result of this shared assessment process across the industry. ENBA House is where this collective recognition takes physical form, bringing selected brands into direct contact with the same ecosystem that helped validate them.
Retail buyers
Buyers from European retailers who contribute to the selection and evaluation process and engage directly with awarded brands at ENBA House.
Press & industry voices
Beauty journalists, editors and contributors who gather to examine the latest results of the protocol.
Distributors & partners
Specialty distributors, spa networks and curated retailers who already hold the ENBA as a reference for curation.
N° 006 From recognition to entry
From recognition to entry.
Submission & review
Brands submit their dossier, reviewed by the ENBA team within ten working days.
Curation dialogue
A selection exchange defines product placement, assortment and participation within ENBA House.
Preparation
Brand assets, storytelling elements and presentation materials are aligned for the ENBA House environment.
Entry into ENBA House
Selected brands are introduced at the inaugural evening in Paris, or during the following entry cycle in October, marking their integration into the ENBA House experience.
N° 007 Submit your dossier
Submit your dossier.
Access to ENBA House is reserved for brands awarded with the Excellence label through the European Natural Beauty Awards 90-day evaluation protocol. Selected brands are invited to enter ENBA House through a structured entry process.
N° 008 Frequent questions
Frequent questions.
N° 009 July 2026
The official selection has an address.
The founding cohort is being composed. Thirty Awarded brands will inaugurate ENBA HOUSE in July 2026.
Not yet an Awarded brand? The path to the address begins with the protocol.
Discover the awards →